-10- Signs You Need a Website RE-Desdign
How is your digital presence? Whether you Chat in Snaps, Tweetle-deet, or just stick to Googling the weather, this generation is beyond comfortable with technology. And because of this, businesses seem to be sprinting to stay current with the digital trends to reach their target audience where they want to be reached – online.
Because we see major brands constantly showing us the latest aesthetic and trends, we relate the credibility of websites, businesses, blogs, etc. to their digital presence. As such, if yours is behind the times, it may have a significant impact on your sales and overall company success. Websites need to be engaging, well-designed and easy to navigate in order to spark consumer interest and gain their trust.
So, how is your digital presence? Here are 10 signs that it may be time for a facelift:
1. It’s Not Mobile Optimized
Did you know? 46% of people use their mobile device as their primary research tool, while 67% of customers are more apt to move forward with buisness when a site is mobile-friendly.
Many households even utilize tablets instead of desktops for home browsing. We’re an ‘on-the-go’ nation and if we can’t view your site ‘on-the-go’… we may not get back to it. If you operate on referrals only, than great! But if you’d like to see an increase in new clients, then you’d be missing out on a dominant market by staying behind. Optimizing your website for mobile devices is no longer a luxury as it was several years back, it’s now imperative.
According to Search Engine Watch, Google reported that 50% of smartphone users say they visit a local store within a day of researching it. Tie up those business ‘loose-ends’! Increasing your client base is easier than you may think.
2. Bad or Non-Existent SEO (Search Engine Optimization)
Putting your website up and expecting people to find it is like putting your phone number in the yellow pages and expecting people to call tomorrow. If you don’t actively build your SEO, or promote your website, then it may never get found. 93% of online experiences start with a search engine. SEO rankings are crucial. Search Engine Optimization (SEO) is an incredibly important factor in your digital presence.
If a customer were to search “psychiatry,” would your company’s website show up on the first page of the search results, or page 300? 75% of users never scroll past the first page.
3. It Has an Outdated Design/ Undesirable Aesthetics
Honesty alert – we ALL enjoy pleasing looking things. We all gravitate towards the item on the shelf with the prettiest packaging. People actually identify with websites that they find appealing. When a site is outdated, it leaves a negative impact that your company is outdated too. And you don’t have to stay up to date with the latest trends to have a beautiful, classic, modern site.
Your client’s perceptions are critical to your business. Judgments are made in 1/10th of a second, so it’s essential that your site looks professional and engaging. According a study done on the ‘Affects of Aesthetics on Web Credibility’ the decision to stay on a webpage is mainly due to the page’s visual appeal.
4. Customers Navigate Away Quickly (Bounce Rate)
A high exit and/or bounce rate is most likely an indicator that visitors aren’t finding your website pleasing.
They come onto your site, aren’t impressed and flee. Have you asked: Who is your target audience? What are your goals? What are your strategies to draw them in?
Working with a good web designer will help clarify these things. If your site is visually displeasing, this will evoke a strong negative response from first time visitors, which will require you to work extra hard to bring their opinion back around. If you’re operating on word of mouth alone, great! But if you want to attact new clients, your website needs to be visually pleasing and engaging.
5. It’s in Adobe Flash
Wait… it’s still in… Flash? Flash was cool back in the day… but so were shoulder pads and acid wash jeans. If your website is still in Flash, it’s time for an update. Although Adobe is still promoting it, Flash has become a thing of the past. Most apple/iphone users can’t even view it! (And we all know how many apple users there are out there)
- It is horrible for SEO,
- It loads so slowly,
- It is not optimized for mobile devices, (many can NOT view it) and
- It makes it really difficult to update your site.
Flash… we all love ya, but ya gotta go.
6. Your Analytics are Dipping (or You Don’t Have Any Analytics)
How are the stats on your visits and conversions? If you think redesigning a website is all about the pretty looks, you are mistaken my dear friend. Redesigning a poorly performing website is good practice, but most of the time it’s about user experience and SEO structure. Is your homepage effective? Maybe it does not convey your value at a glance or your navigation is unorganized. The strongest culprit can be your site looks shabby, outdated and untrustworthy. Whatever the reason may be, when your visits dip, take a look at what’s going on within each of the pages of your site.
7. It Has a Looooong Loading Time
Slow sites cause the highest bounce rate. People flee your site. According to KISSmetrics, 47% of consumers expect a web page to load in 3 seconds or less.
Slow loading times decrease your customer engagement, hurt your reputation and also sting your SEO rankings. The ripple effect of a slow loading website is wide.
8. Your Branding Has Evolved
Congratulations! If your brand messaging has changed, your company has grown, expanded, evolved and improved! As time went on, you learned through trial and error, you recognized opportunity, you created a loyal following. Through this you were able to refine your brand and trim the excess that was bloating your startup. You now know what your target market likes and dislikes and why they specifically choose you. If the sum of your brand message isn’t directly communicated through color palette, font, layout copy in a modern, organized website, it’s time to bring your company up to speed with itself. Since a website can be the main motivator that drives visitors to choose your company, you want to make sure that you are represented in all of your own glory.
9. You Don’t Have a Content Management System (CMS) or BLOG
What is a ‘Content Management System’? Well, if your previous web developer didn’t give you simple, easy access to change and update your website yourself without having knowledge of coding, then it’s time to save some development money and get a CMS. A Content Management System (CMS) allows you to easily edit your website from a central, simple interface. A CMS saves your budget by allowing you to go in and modify or delete pictures, text and more, very easily. You can also add blog pages to your site. As discussed previously, a blog is a way to market your website online and increase your SEO. It let’s your customers find you faster – very important.
10. You’re Embarrassed to Give Out Your URL
Let’s really stare in the mirror here. You should be PROUD to give out your URL. You should feel anticipation and passion towards someone going to your website and frankly, being impressed. If you’re not, what’s stopping you? Budget? Lack of time? These are both things that have solutions. Your website isn’t a commodity, it’s a representation of your work and your value.
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